I'm in is a campaign for young voters in the 2014 election campaign
According to data from the brief amount of young voters in the 2014 election is very significant. In the 2014 election, 40% voter turnout is a young age, or representing 40,794,503 inhabitants. As an illustration for this election has always won voice vote. In the legislative elections of 2009 members, the figures abstentions won 39.1% of the voters list. In fact, the winning party won only 20.85% of the vote.
From the data above we get adequate brief background problem situation should look for a solution through mass communication campaigns through social education advertising campaign approach.
We are challenged to make a strategic communication approach and creative ideas right message, as well as good design applied as a framework and a campaign advisory recommendations.
target market set; Girl-boy, age 17-22 years old, high school students and the College Students, the general behavior (craving for a change, and active members of various communities with an interest in various hobbies, interest groups, and the similarity of the background),
but otherwise in the election issue they argued; apathetic, skeptical, eye lid in political participation.
Timeline for 'I'm In" campaign
