MISSION
Inspire, promote and grow global travel to Orlando for economic and community benefit.
VISION
To be the most visited, welcoming and inclusive travel destination in the world.
To be the most visited, welcoming and inclusive travel destination in the world.
THE ASK
1. Increase visitation to Orlando among target audiences.
2. Drive meaningful demand, foster brand love loyalty and connection.
TEAM INVOLVED
Creative Director/Copywriter
Lead Designer - DMD (My Role)
Creative Director/Video
Graphic Motion Designer
Campaign Activation Manager
Operations
Account/Sales Reps
MY ROLE
Lead designer responsible for brainstorm, concept and execution of digital media creative. Worked with other creative team members in creating copywriting and keeping consistency with video team for their CTV role on the campaign.
TARGET AUDIENCES
ADULTS WITH AND WITHOUT KIDS
STRATEGY
Secure curated messaging in key markets that resonate with audience lifestyles, passions and interests to increase brand connection, yield, and loyalty, fostering memorable social.
STORYBOARD & FINAL DEMO
