Touch to Hitch
<Objective>
There are times when we run short of change in the mobile public transportation card and cannot take the bus. We tried to find how to avoid that embarrassing moment and how to utilize the remaining change that falls short of the bus fare, still is left in T-money card, which is the most widely used public transportation card in Korea. We connected this matter to a donation campaign in which people can easily participate, thus enhancing T-money's brand image and letting people know various campaigns that have been launched by T-money yet are not well known.
<Objective>
There are times when we run short of change in the mobile public transportation card and cannot take the bus. We tried to find how to avoid that embarrassing moment and how to utilize the remaining change that falls short of the bus fare, still is left in T-money card, which is the most widely used public transportation card in Korea. We connected this matter to a donation campaign in which people can easily participate, thus enhancing T-money's brand image and letting people know various campaigns that have been launched by T-money yet are not well known.
<Concept>
People in Korea use public transportation with an NFC-equipped phone. We made an NFC-using application, through which they can take the public transportation when they run short of change simply by touching the payment device with their phone, donating their remaining change. The unpaid fare is deducted when using transportation later. Donation will be used to buy bicycles for those who are in need of transportation, African children, who walk long distance to go to school, sometimes even to get water.
