Hethatis Madzo's profile

Arcadia Brand Design


This is a project I did awhile ago, who’s scope was daunting for me but, being a huge fan of the subject matter, I had great time creating it. Extensive research for a business that promoted a niche nostalgia product was essential to create a look that felt authentic for the era.
        

To give you an idea, here's a sampling of the more vibrant ads over that particular timeline of the industry:


And my take on it:
    

POSTERS
Alternate lettering for a groovy 70's feel. Hanging banner for expos etc. is a blacklight style
poster nod to the space shooter genre.



    SERVICE/OPERATOR GAME MANUALS


BANNER ADS
Arcadia Brand Design
Published:

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Arcadia Brand Design

Branding campaign to promote vintage arcade machines. Required identity, catalog, posters, web ads & more.

Published: