AUB - EMBA
Main Video Script
The "Rethink Reshape Lead" direction embodies a modern and trendy direction, reflecting the program's commitment to staying at the forefront of business education. The color scheme chosen for the campaign is bold and eye-catching, conveying a sense of energy and excitement that is sure to appeal to executives of all ages.
While the EMBA program is designed to help executives expand their knowledge and advance their careers, it's also about embracing the idea of lifelong learning. The campaign recognizes that even executives who may be older in age are young at heart, with a thirst for knowledge and a desire to constantly evolve and improve.
The imagery used in the campaign depicts the evolution of an executive who has joined the program, showcasing the confidence and power that comes with pursuing the program.
The patterns used in the campaign are taken from the AUB logo, providing a visual continuity that is both elegant and sophisticated.
Main Key Visuals
Social Media Posts
