COLORS
FONTS
To convey Buoy's bold brand personality, Blacker Pro is paired with Ridley Grotesk
making our text look great both on paper and on the screens
Blacker Pro - a modern classic - is the primary font.
Ridley Grotesk - a modern sans-serif - is used as a secondary font.
BRANDING ELEMENTS
To create a visual language that is playful, cool, carefree and down-to-earth, an unstructured and unprincipled hand-drawn character (inspired by ancient Greek pottery and exmachina) was created along with the already existing icons of the branding.
The character can be making cameo appearances every now and then.
APPLICATIONS
All-in-one hard-cover textured menu with debossing and some transparent pages inside.
Coasters / Ashtrays / Plates
Coasters for events (ex: brunches, etc..)
Metal Installation outdoors as light source inspired by the myth of Sisyphus / Mini metal Installation indoors
INTERIOR
Gradient glass to give the space more youthful atmosphere
Ideas with the new character for the wall in the dining area
Toilet area as the striking red/maroon item in the place + mirror ideas
SOCIAL MEDIA / PHOTOGRAPHY STYLES
The suggested system for the photo style would include artistically accurate scenes, non-ordinary angles and lively characters. Ex: Flash Photography, Analog Photography, Studio Photography, etc..
New approaches that help us stand out from the competition and appeal to a wide range of audience.
For example: Studio Photography for our plates and drinks, something that's a bit out of the norm and isn't always seen on social media for restaurants.
For example: Studio Photography for our plates and drinks, something that's a bit out of the norm and isn't always seen on social media for restaurants.
ACTIVATIONS
Guy Bourdin-inspired photoshoot/gifs with the plates for a cool vibe on social media
THANK YOU
