MOYO is a Ukrainian multi-brand chain of household appliances and electronics stores. The first store opened in 2009, and currently the network has grown to more than 67 modern stores in more than 35 cities of Ukraine
In 2013, the moyo.ua online store and contact center were launched
All this time the site has been complemented and refurbished
About the project
The task was
- to improve the first page of the website
- to maximize the conversion rate from the main banner
- to place the second level menu and still keep advertising that was already agreed with stakeholders
- to improve the first page of the website
- to maximize the conversion rate from the main banner
- to place the second level menu and still keep advertising that was already agreed with stakeholders
Upgrading the slider and filtering options
Before and after
The project is only for the desktop version of the site
Slider issues
1. Slider conversion rate is very low
2. Conversion from the banner is lower than from the news blog
3. banners of contractors do not always match the style of the site
4. Banner takes up too much space and is not effective
5. Adding a second level menu takes up space assigned for advertising
2. Conversion from the banner is lower than from the news blog
3. banners of contractors do not always match the style of the site
4. Banner takes up too much space and is not effective
5. Adding a second level menu takes up space assigned for advertising
Solution
1. The second level menu is clearly organized
2. With the help of dynamics we have updated the functionality of the first screen
3. Increased conversion rate. Now we have a conversion rate of x3
4. With the help of banner layout we can reduce the attention on non-stylistic visualizations
2. With the help of dynamics we have updated the functionality of the first screen
3. Increased conversion rate. Now we have a conversion rate of x3
4. With the help of banner layout we can reduce the attention on non-stylistic visualizations
User Flow
# step 1
The first leads the user to products menu with suggested categories
Menu is on the left
Banners rotate in turn in three sections
The number of banners is unlimited
The first leads the user to products menu with suggested categories
Menu is on the left
Banners rotate in turn in three sections
The number of banners is unlimited
#step 2
When user selects a category, they fall to the second level of filtering
The two banner sections perform the same function
When user selects a category, they fall to the second level of filtering
The two banner sections perform the same function
#step 3
When you select End Category, you are transferred to a filtered products page
Banners continue to spin
When you select End Category, you are transferred to a filtered products page
Banners continue to spin
#step 4
When you select a product - you go to its page
When you select a product - you go to its page
Visualization
Outcome
In this simple way, we increased conversions in two areas at once
Conversion from viewing the contractor's ads. Conversion from product search
We mixed together stylistically inappropriate banners from contractors and we have integrated it into the content
Conversion from viewing the contractor's ads. Conversion from product search
We mixed together stylistically inappropriate banners from contractors and we have integrated it into the content
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