Shapeshifter: Who are you?
Growing up is a process where what we see eventually shapes what we become. The inspiration behind Shapeshifter comes from all these experiences that today have made fashion influencer Kayaan Contractor who she is.
As a brand, Shapeshifter is much like its founder, free, unique and not defined by conventional boundaries. It is a medium of expression, without being restricted or restrictive - in content and in voice.
"Shapeshifter is a conduit for me and it brings to the page, my thoughts, words and most importantly, my experiences. The whole idea of Shapeshifter came to me as I found myself evolving – in style, in confidence, in love, in life".
- Kayaan Contractor
With a brand like Shapeshifter which is known for its evolved, bold opinions and expressions, it was essential to design an identity that does justice to their vision. The challenge we set forth to achieve was to say more with less, while maintaining the contemporary appeal of the brand. With Shapeshifter's identity, we can confidently reinstate that a little can always go a long way.
