Onward with every step
When the company was formed, they aspired to create a platform that was nimble yet evolved, to meet the ever-changing needs of their clients who need specialized advice about private wealth management. They approached us to help create a cohesive visual framework, right from their brand identity to their digital presence.
From the onset, we wanted to avoid conforming to the typical aesthetics that represent financial businesses and develop a solid and serious visual basis. We endeavoured to create a modern and approachable identity for the brand that could easily transition from the digital to the physical seamlessly.
We created the symbol with three pillars converging to a single point, to signify the three components of their core values - Trust, Relationship and Integrity. These three virtues unite to create an upward pointing arrow that symbolizes their commitment to growth and building relationships through trust and integrity.
