Coway Run 2023
An annual run event with a unique and immersive experience hosted by Coway, Coway Run takes runners on a journey to see the world through their eyes.
In this Coway Run Key Visual 2023 project, we transform the ordinary into the extraordinary, capturing the essence of the event while showcasing Coway's innovative products in a larger-than-life setting.
Client
Coway
Coway
Agency
Studio Behind 90
Studio Behind 90
Creative Director
Book of Lai
Book of Lai
Illustration
Chein Shyan Lee
Chein Shyan Lee
Our creative concept revolves around the idea of merging the urban landscape with the world of Coway products, creating a whimsical and captivating scene where runners navigate through a city filled with over-sized Coway appliances.
The juxtaposition of the runners against the towering buildings and products creates a sense of scale and excitement, drawing viewers into the world of Coway.
