Brand Identity 2023

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Rik Design is a design studio owned by Gaurav Rikhari , based in India . Gaurav Rikhari is a Graphic Designer working globally & helping small businesses, shaping them into remarkable brands. He wanted to create a brand identity for himself that reflected his values of innovation, modernism, timelessness, and trust.

"The main goal of this project was to create an identity that combines innovation, modern style, lasting appeal, and trust. It needed to represent the essence of our target audience while also reflecting my strengths and values as a Logo and Brand Designer. Designing my own identity was a personal journey and the toughest challenge in my career. Nevertheless, I approached it with determination, seeing it as a valuable opportunity to learn more about myself and my creativity."

The solution we came up with for this project was elegantly straightforward, yet it possessed a timeless quality and made a remarkable impact."Rik Design is the idea of my brother (Rahul Rikhari), We worked together on it. To create our logo, We chose the surname of our name Rikhari , where we select only word rik that represent ourself and our Brand to. ‘Rik’ is an Sanskrit word that means ''the expression of respect and gratitude as an act of worship''. We choose Green Colour (SGBUS Green) for our Brand as It is a dominant colour in nature that makes you think of growth. Green evokes feelings like revival, freshness, vitality and peace . The design is not only memorable and straight forward, but it is also responsive, making it ideal for the digital age we currently live in.

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Client: Gaurav Rikhari —  Service: Brand Identity  —  Year: 2023