Virtue Medical Clinic Brand Identity
In this age of fast-paced, compartmentalised sub-specialist healthcare and transactional relationships, Virtue Medical aspire towards the doctor-patient relationship, a core element in the practice of medicine.
This relationship is built on mutual trust and understanding, respect and good communication. Virtue Medical endeavours to be your family physician from cradle to old age.
The brand submark is made up of the clinic’s initial together with a pair of hands to reflect patient care. The circle added to the icon forms a person that symbolises the community which aligns with Virtue Medical’s focus of delivering people-centred care. Integrating the medical cross into the brand wordmark creates an instant association with healthcare which helps establish credibility and trust among patients and their families.
Besides the logo design, watercolour illustrations helps to humanise Virtue Medical by depicting caring interactions between healthcare professionals and patients. This conveys a sense of empathy, compassion, and a patient-centred approach.
