The project associated with this presentation revolved around the design principles of repetition and contrast using the Adobe Illustrator program. The challenge was to create a menu for a restaurant of my selection utilizing minimal elements to create a communicative and aesthetic design. The idea behind this project was to showcase a creative menu while remaining within the confines of simplicity.
Lulu’s Ice Cream is a shop located in San Antonio Texas, who at the current moment only serves a variety of ice cream in scoop form, along with a diverse selection of candy and raspas. The menu created was intended to inspire a new line items that had catchy names and unique ingredients. The colors Blue (turquoise), Yellow, and Red were chosen because they are known for marketing techniques geared toward a target audience of children. The intention was to use pastel colors and family-friendly primary colors that fit the aura of the venue. In addition, these colors work well with the organization’s front sign theme.
In sum. The menu is simple yet effective. The use of repetition allows for the reader to easily understand the data presented and the colors chosen match the theme of the business. Moreover, the colors allow for a variety of backgrounds, thereby being very cost-efficient for the organization as the company evolves.
