We were tasked with creating an engaging logo treatment to be played on the new corner displays at Empower Field; home of the Denver Broncos. 

Taking full advantage of their new corner board, we wanted to make the appearance that the objects are flying out of the LEDs. We call this type of animation style forced perspective. After selecting our "sweet spot", we dive into C4D and start thinking outside the box.....literally. 

Below is the animation before it's wrapped to fit on the corner boards. 

Building these types of animations is a multistep process. Time to bring this back into C4D and bake out the individual board faces. 

These frames show how the rendered files look before being played and wrapped on the corner board.  

Gameday!! Here's some different shots of the final animation. Notice the distortion when the viewer moves away from our selected "sweet spot". That's the one caveat when dealing with this type of animation style. We make sure our customers understand this before starting down this path.