Agency:
Everest Brand Solutions
Role:
Senior Copywriter
Brand:
Parle
About the TVC:
Harish Suvarna, the Group Business Director Everest Brand Solutions, briefed me on Parle 20 20. It was damage control. Parle wasn't happy and the agency pulled all the stops to retain the account.
Parle wanted to position its product as the marker of change. And the agency was on tenterhooks staring at the inevitable.
During brainstorming sessions with Mr. Suvarna, the word 'soch' featured in our conversations, several times. And that acted as a trigger.
It was all about 'soch'.
After all, our 'soch' is the greatest marker of change. Isn't it?
Aur aisi soch jo zamaane ka nazariya badal de usey poore number milne chahiyye! Parle 20 20 milna chahiyye! Hai na?
