DIVERSE VIBES
The #DiverseVibes Digital Campaign is youth-centred and youth led digital campaign by NairoBits Trust, a Kenyan non-profit that uses ICT to deliver socio-economic transformation for communities in under-resourced areas.
The Campaign is being delivered as part of the #RightHereRightNow 2 program which seeks to ensure that young people in all their diversity enjoy their sexual and reproductive health and rights in gender just societies.
#DiverseVibes seeks to have honest assorted conversations around SRHR Information & Education and Gender Justice and what this means for societies with a particular lens on young people.
TARGET AUDIENCE
Kenyan Youth - Age: 18 - 35, Conforms to different genders and sexuality identification, Diverse interests and hobbies across different knowledge domains, Disability
Like-minded organizations & partners - RHRN Coalition Members, Orgs with SRHR/CSE programs.
Secondary Audience - Parents, Teachers, Duty Bearers
To encourage open, honest and constructive conversations around SRHR and Gender Justice in societies
DELIVERABLES
A vibrant, dynamic lockup pulsating key visual/lock up with energy to act as the visual anthem of a #DiversVibes (SRHR) campaign. It's not just a static logo; it's a living, breathing expression of empowerment. The core of this lockup is a symphony of bold colors intertwining, representing the diverse spectrum of identities and experiences. The typography dances with purpose—confident and modern, echoing the campaign's progressive spirit.
Use the developed assets/lockup to further develop campaign & webinar posters and extensive digital collateral with SRHR information.
WHAT WE DELIVERED.
An iconic symbol, representing unity, choice, and the celebration of sexual health.
Its fluid lines echo the movement towards a future where SRHR is not just a conversation but a lived reality. As the lockup takes center stage, it's not just a visual masterpiece; it's a call to action. It's the spark that ignites conversations, challenges norms, and champions the right to comprehensive sexual health for all.
This dynamic lockup isn't just a design; it's a movement captured in pixels and ink, ready to set the world ablaze with awareness and change.
