Impprintz Graphic Design Studio's profile

Sea Change: Naming, Identity & Design System


After over a year of research and development at Wasteless (Auroville), a new children's educational programme was ready to be taken to the next stage - design. The first task at hand was to come up with a name for the programme. We brainstormed with their team to find an apt name that captures the core idea of the programme in a meaningful and memorable way. The name 'Sea Change' was chosen as it resonated with the team.

Sea Change is an innovative and comprehensive curriculum based on the latest science on microplastics and marine plastic pollution, for children aged 10-13 years from low-income government schools. The program has been designed and developed through in- depth research, extensive pilot testing and feedback. Sea Change has been offered at 200 schools in Tamil Nadu, India, benefiting 10,000 students. Through strategic partnerships with government and NGOs, the aim is to reach 15 million students in the next five years.

The next step was to design an identity for Sea Change - which would be applied across all the programme and communication materials, and further extending itself to the overall design language of the programme. The identity design for Sea Change has been selected by children.

The identity highlights the water cycle, within this are contained elements of marine life and microplastics. The colours are inspired from the sea, sky and sustainability - creating a vibrant colour scheme that is attractive to children. The two arrows further symbolise 'change' through their movement.

The entire learning kit was designed following this, consisting of - 5 Learning Boards, an 84-paged Student Booklet, Programme Certificates, an Ambassador Badge and a carry bag. The programme has been designed in 3 languages - Tamil, English and Hindi.

"With education, we can plant a seed in the new generation to grow a sustainable future." - Chandra Nusselein, Co-founder, Wasteless

To know more and support this project visit https://wastelessindia.org/seachange/
Credits: Wasteless


Sea Change: Naming, Identity & Design System
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Sea Change: Naming, Identity & Design System

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