Mechanical Barbell ASD is a powerlifting and bodybuilding center located in Posada, Sardinia, Italy. In partnership with concept and product designer Alessandro Serusi, we executed a comprehensive brand redesign and interior transformation. This encompassed spatial planning, flow optimization, and wall painting.
The project brief highlighted the necessity for a compelling visual identity that would motivate individuals to strive for greater strength every day. This undertaking is centered around themes of electricity, dynamism, and power.
The utilization of color and shapes drew inspiration from the aesthetics of 1980s movies and video games, a communication style appreciated by both younger and older generations who patronize this gym.
We also offer our clients a comprehensive logo style guide to ensure the correct usage of the brand identity.
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