Lenor Fresh Air launched a new fabric conditioner with a concentrated formula giving a fresh scent (as if dried outside) even if you dry the laundry indoors or in not so well ventilated spaces.
For the launch on the SEE markets in 2023 we created a musical commercial using a well known music theme adapting the lyrics and story. In Romania Lenor is represented by Adela Popescu, actor and influencer and she was the main character again.
Client: Procter&Gamble
Brand: Lenor
Agency: Leo Burnett Bucharest
Art director: Ionita Octavian
Copywriter: Laura Leonte
Creative Director: Irina Becher
A series of funny digital videos was created to better illustrate the benefits of the new product. A call center for urgent matters regarding smelly laundry and tough conditions for drying laundry - Lenor Fresh Air Hotline (Linia Lenor Fresh Air). Cabral Ibacka, Adela Popescu and Andreea Ibacka were picking up questions from various callers.
