WORKS. End of Year Exhibition design

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NAME & VISUAL IDENTITY

WORKS. Word that can be used both as noun and verd. It reflects the esscence of the exhibition and the fact that everything works in British Higher School of Art and Design.

PROMOTIONAL POSTER

Promotional poster is made in form of several separate posters which are placed next to each other. Every poster is filled with the colour of one of the six courses from British Higher School of Art and Design and a phrase which goes "works that show how ..." the blank space is filled with the name of the course. The first word of the sentence become the last word of the sentence on the poster on the left. Thus all posters get linked.

MAGAZINE & WEB ADVERTS

Web advert is made as a flash banner 300x500px. Under the main information about the exhibition backgrounds with colours of courses move. Magazine advert repeats the shape of the promotional poster. It strikes the reader because it thrice as big as the magazine itself when unfolded.

PRINTED & DIGITAL INVITATION & ENVELOPES

NAVIGATION

All signage is made from uniform stickers onto which all kind of stuff can be written. Thus any place which is need to be highlighted can be highlighted without any effort and on the fly. The size of the sticker is 48x150mm. Yellow colour is used to auxiliary parts of the building. It is also reflected in the exhibition map. There are also 6 colour for each course so their zone could be separated easily.

COURSE CONTEXTUALIZATION & MAP

Map and informational leaflet are made in the same shape. Their colour is yellow to separate them from the colours of the zones of exhibition and to emphasise their functional character.

WEBSITE CATALOGUE

Website designed to be coherent with the identity of the exhibition. On the index page the word web site is supplemented with the well known frame and the word works. When person roll mouse cursor over one of the name of graduates this frame slides to highlight this student. It also become coloured into blue or violet according to the path the chosen student was on.