ShiYah Lam's profile

Don’t screw IP up

These visuals are intended for a client who offers intellectual property protection services and to be shared across their social media platform.

The first visual features Alexey Pajitnov, the inventor of Tetris, who faced significant financial losses of approximately $100 million due to delays in patenting his invention. The visual depicts Tetris blocks inside an hourglass, symbolizing the passage of time. This serves as a reminder to other inventors about the importance of timely patenting to protect their intellectual property and potential earnings.
Ever wondered why the web is free? Tim Berners-Lee made a deliberate choice to keep the web open-source because he wanted other inventors to be able to share and build ideas together. This visual illustrates the profound impact that a single invention can shape our world today.
Ida Noddack, the pioneer of nuclear fission, laid the groundwork for future discoveries. While she didn't directly make the discovery, her ideas and extensive work paved the way for subsequent breakthroughs. The visual portrays Ida passing on her knowledge of nuclear fission to other inventors.
The Wright brothers, whose fixation on patent wars, neglected research and development. When they sold their company, their groundbreaking aircraft was said to be so dangerous, it became obsolete.
In the 1900s, Chester Carlson invented Xerography, the process that laid the foundation for photocopiers. Although Carlson was able to secure patents for his invention, he found it difficult to find investors and partners to develop and commercialize his technology. It was only in 1951, 21 years after Carlson first invented Xerography, that the first office copier was released to the world. This teaches us the importance of bridging the creative and commercial gap. 
One of the reasons why Jawbone UP's fitness tracker failed to make it to the top was because they tried to do it without a partner! This affected its ability to compete effectively in the market with giants like FitBit and Apple Watch. The visual depicts a single person attempting to reach the top by themselves.
Some comic strips are also created featuring a character named IP-Hero. IP-Hero is an intellectual property education hero from the future who embarks on time-traveling adventures to ensure innovations, ideas, and inventions receive the recognition and credit they deserve.
This time, IP-Hero travels back in time to help the caveman get his invention patented.
IP-Hero then went to Penang to visit Dr. Wu Lien-Teh, the inventor of the world's first surgical face mask.
In his upcoming adventure, IP-Hero pays a visit to Martin Cooper, a pioneer in wireless communications, and shares an idea that ultimately sparks his remarkable invention of the groundbreaking Motorola cordless phone.
Where or when will IP-Hero travel to next? Stay tuned.
Don’t screw IP up
Published:

Don’t screw IP up

Published: