“The CUPRA DarkRebel is the maximum provocation of CUPRA design. It is a rebel with a purpose: to prove that electric cars in the future can be sporty, sexy, and emotional”.
Wayne Griffiths, CEO of CUPRA
More than 270,000 CUPRA configurations from the CUPRA Tribe, including brand ambassadors like FC Barcelona players like Alexia Putellas, Marc ter Stegen, and the actor Daniel Brühl helped shape the design of the CUPRA DarkRebel showcar.
Data collected from the online Hyper Configurator was injected into the final design of the CUPRA DarkRebel showcar, which has now moved from the virtual to the real world with the reveal of the physical version at the IAA in Munich.
World Premiere in Munich, Germany
“The CUPRA Dark Rebel is designed to enter a new dimension where desire, emotion and pushing without limits are our obsession.”
Jorge Diez, CUPRA Design Director
During the IAA MOBILITY 2023 in Munich, Germany I had the opportunity to interview Francesca Sangalli (Head of Color&Trim CUPRA). Watch it and discover unpublished details of the development of the latest CUPRA show car).
Thanks to the Communication team and CUPRA DESIGN TEAM especially to Francesca Sangalli for offering us the opportunity to learn more about this new Concept Car.
CUPRA DarkRebel is the maximum provocation of CUPRA design, created in collaboration with the CUPRA Tribe using the immersive Hyper Configurator.
