Location:
Riyadh, Saudi Arabia
Year: January 2022
Role:
Crafting a captivating concept, paving the way for eye-catching visuals, and orchestrating a stellar social media debut! 🚀
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The Challenge:
The (Coffee on the Rhythm of Your Day) campaign aimed to reposition McCafé in the coffee world amidst Saudi Arabia΄s coffee shop revolution. It showcased how McCafé's journey across the globe ensures your heart's desire for coffee.
The Solution:
Emphasizing their coffee cups and using paper airplanes to symbolize their worldwide quest, the campaign highlighted the premium coffee beans they use to match your daily rhythm. Above all, it΄s about delivering coffee with utmost care, tailored to your preferences.
Credits:
Creative Agency: Nithar Marketing Agency
Creative Director: Basma Alrasheed
Art Director: Abdullah A.Ibrahim
Account Manager: Hadeel Fatani
Thank You!
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