PUMA PALERMO - DUA LIPA
My role: Wrote copy. Supported with creative ideation.
The Palermo is a football lifestyle shoe from PUMA’s 1980s archives. For the reissue of this retro classic, our creative challenge was threefold: to feature the shoe’s Italian namesake, to nod to the shoe’s football heritage, and to showcase our star Dua Lipa. For our creative approach, we took Dua to Palermo and captured her living la dolce vita – the joyful, lighthearted, carefree living that can only happen in Italy. Elevated, football-inspired styling capitalized on the terrace trend and brought in the Palermo’s football background.
