TurboHire: Website content optimisation
1. About Us page
2. Competitor analysis
3. Blogs
4. Client case study (B2B)
The Process-
- Planning the layout of the about us page: checking some references, planning the content that we want to communicate as a brand, making it simple yet fun and trying to avoid the boring tech language given it's a B2B industry.
- Once elements and layout is finalised, content writing, pictures and collecting testimonials from founders
- Finalising the wireframe, some testings and finally making it LIVE!
The Competitor analysis:
Making it authentic, well researched, relevant sources and a trustable comparison chart for the clients.
Making it authentic, well researched, relevant sources and a trustable comparison chart for the clients.
Blogs:
To cover topics related to features of the platform, any new updates and educate the audience with all the terms, features, their usage and their value proposition. These topics were planned on the basis of latest keyword research and customer research.
Customer stories:
Any company that completes 3months or more with TurboHire was eligible for building a case study on their experience so far. There were few pre decided aspects that were asked to clients and mainly their recruitment team, who uses the platform on regular basis.
The objective was to cover the challenges faced before TurboHire's recruitment automation tool, how their business is benefited from TurboHire and what impact it has brought to their hiring process.
