La Strana Officina
Situated in the picturesque city of Florence, Italy, LASO is a haven for handmade luxury bicycles and accessories enthusiasts. This exquisite boutique marries contemporary engineering with time-honored craftsmanship, creating two-wheeled masterpieces that seamlessly blend form and function.
My mission centered around revitalizing their existing logo, infusing it with a refined minimalism that epitomizes the brand's dedication to elegance. This transformation gave birth to a new, opulent image that authentically mirrors the exceptional quality of their products. The scope of my work extended beyond the logo, encompassing stationery design, a captivating catalog for their premium collection, and a revamped website, enabling precious collaboration with Salvatore Ferragamo, Francesco Paszkowski Yacht design, The Good Life Magazine, Riders Magazine, Piaggio – Ciao (Ambra Italia) and Firenze Parcheggi.
Client
La Strana Officina
Sector
Luxury Bicycles
Discipline
Branding, Photography
Clarissa Trianni
Photography
Lorenzo Evangelisti
