Scottish Leader Supreme Launch
Challenging old ideas of opulence - the times may have changed, but we still celebrate with a tot of whisky.
Brief & Creative Way In
Launch Scottish Leader’s new Supreme Sherry Cask Whisky and defy whisky norms by flipping classical opulence on its head.
Solution
#TasteTheNewSupreme by recreating classic paintings, old signs of opulence, for what supreme means in 2022 and launch our new variant at the centre of our new “masterpiece”. We’ll use this key graphic to create a social media campaign celebrating the new Supreme.
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel
Art Direction / Copywriting: André de Jager, Ayesha Kaprey
Illustration: Carmen Ziervogel
Styling: Chloe Andrea Welgemoed
