Burger King Hot Chilli Lover Launch
Life is so spicy in South Africa we have a word for it
Brief and Creative Way in
The feeling of something unexpected hitting you in the face has become the national equivalent of cultural icon. What happens when one icon of heat meets another? Burger King is launching a new burger in partnership with Tabasco - the Hot Chilli Lover. It has bite, not mega burn, but just enough to make you go wow.
Solution
A 360 campaign that compares the taste of our new burger’s taste with an iconic South African colloquialism - Sho! Or do you say SJOE? Or Shuuu? Some say Yhu. We all know that feeling when something wicked meets reality.
Agency & Creative Director: Grey Advertising with Marcus Moshapalo
Art direction / Copywriting: Andre de Jager & Ayesha Kaprey
Production: 7Films & Platypus Films with Jozua Malherbe and Ian Chuter
