In developing a suitable campaign name, one word kept coming back to us. RMIT had previously ran a highly successful campaign to develop a strategy to 2020, and were keen to build on the goodwill previously generated. In the spirit of building upon and looking forward, the question “What’s next?” invariably came to the forefront. RMIT NEXT was thus the obvious choice to carry this campaign forward with a clear sense of excitement and expectation.
The visual language of this campaign correlates directly to the idea of revealing / finding out what is next. We married the equity of RMIT’s brand colours with the freshness of a bold typeface to create a unique flavour that cuts through all the noise that comes with a sprawling campus like RMIT’s.
