One of the projects completed during my 3 months internship experience with Paradox, an independent creative agency located in Singapore. My tasks in this project mainly lies with motion graphics animation that was to be used for
Canon Regional’s social media platform promotion featuring their newly released camera, EOS R7.
For this project, my contributed animations include the ‘Raptor’ Logo animation and effects animation for an Instagram reel that was to be posted by Canon Asia.
CANON EOS R7 - THE 'RAPTOR' LOGO ANIMATION
This first part consist of project details related to the 'Raptor' logo animation of Canon EOS R7.
Preview of some 'Raptor’ logo animation explorations during the process
The overall art direction and style sought after in this logo animation was the impression of something simultaneously minimalistic, modern, dynamic and futuristic. To suit this targetted animation style, the effect of glitch was mostly what was concentrated on and explored.
The final ‘Raptor’ logo animation can be found below.
Final Logo animation for 'Raptor' - Canon EOS R7
© Paradox, Singapore - Click Here to view this animation on Paradox's Online Portfolio.
© Canon Asia - Click Here to view this animation on Canon Asia's Instagram.
CANON EOS R7 - EFFECTS ANIMATION ( Instagram Reel )
This second part consist of project details related to Canon EOS R7 promotional clips to be posted on Instagram as a reel.
For the advertising of Canon EOS R7, an Instagram reel with a comedic approach was done as a social media promotion. What I had contributed in this Instagram reel related to the project includes a dramatic shock effect animation and a mini text animation of the words ‘Get Closer’ which can be seen below.
Preview of effects animation done for Canon EOS R7 Instagram Reel
© Paradox, Singapore.
© Canon Asia - Click Here to view this animation effect on Canon Asia's Instagram.
