PUPA is an Italian cosmetics company that is based in Milan, Italy. It is known for its wide range of makeup, skincare, and beauty products. The company operates in the beauty and personal care sector, which encompasses various products that enhance personal appearance, skincare, and overall well-being.
One of the main implementations I suggested for PUPA is to develop a Luxury line of the following products: lipstick, mascara and eye-shadow palette. These products are to be distributed especially in Sephora stores in Europe.
I have chosen the colors according to extensive research on make-up trends, and reviews, as well as taking into consideration the bestseller eyeshadow palette at Sephora from the category. Bestselling Eyeshadow Palettes of All Time :
I have chosen a combination based on these palettes from Anastasia Beverly Hills, Natasha Denona and Pat McGrath Labs.
I have chosen a combination based on these palettes from Anastasia Beverly Hills, Natasha Denona and Pat McGrath Labs.
PUPA’s Website: The design of the website proposed by me embodies the brand's positioning and should provide a seamless user experience.
The visuals, graphics, and content is reinforcing the brand's message and values. The overall look has a more powerful visual impact and a rich color palette.
The visuals, graphics, and content is reinforcing the brand's message and values. The overall look has a more powerful visual impact and a rich color palette.
”Falling into Milano’s land of beauty and tradition, you will discover unique products that reflect the elegance of a newly empowered woman, a woman of the world, who knows how to stand out and be radiant.
Indulge in our luxurious, cruelty-free makeup line crafted with high-quality ingredients, designed to empower your natural beauty and unleash your inner confidence.”
Indulge in our luxurious, cruelty-free makeup line crafted with high-quality ingredients, designed to empower your natural beauty and unleash your inner confidence.”
External communication strategy
