This campaign was designed to recruit patients into a clinical study for cystic fibrosis.
Components:
- A booklet that patients can take with them that explains the details of the study
- A video brochure that educates patients how to take the study medicine
- A tablet for doctors to use with their patients to explain the study
- A three-dimensional calendar mailer that can be placed in a doctor's office or waiting room that keeps the study top-of-mind
- A tablet for doctors to use with their patients to explain the study
- A three-dimensional calendar mailer that can be placed in a doctor's office or waiting room that keeps the study top-of-mind