Measure is a small bakery making unique cookies and sweets in Kuwait. We were approached to come up with an entirely new logo and identity. We've drawn inspiration from the name and created a symbol that captures time, hence the hour glass. Baking is all about measurement and time. We've also developed custom typography for the logo to compliment it. 

The brand on the other hand takes on flour as a base concept, this is were we had fun in creating many graphics forming flour. This brand expands further with our packaging designed for Measure.