The new typeface for the identity and communication of Teatro Colón. Colón Serif arises as a reflection of "the dream factory" that the Teatro Colón is.
The main goal was to develop a typeface that represented a way of speaking, imagining and creating. A voice that would reflect the excellence of the institution and remain close to the public, with history but permeable to change. A voice that from variety and diversity achieves a distinctive and unique tone.
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