VIZ HAIR
PT-BR
VIZ é uma marca para mulheres autênticas e divertidas, que gostam de mudanças e de celebrar a vida e suas individualidades.
Seu produto principal são extensões de cabelo sintético, humano e acessórios para cabelos afros. Inicialmente, os produtos serão comercializado online para o público americano, com a possibilidade expansão mundial. O público-alvo são mulheres negras de 18 a 45 anos, que desejam sentir-se empoderadas e realizadas através da beleza e bem-estar.
A partir dessa ideia, foi criado um símbolo com a junção do cabelo black power e do pente garfo. O black power ressalta a multiplicidade da beleza dos cabelos afro e foi ilustrado por uma mulher negra, com toda a sua autenticidade, olhando para frente demonstrando encorajamento e a visão de um futuro próspero para a marca.
Já o pente garfo, além de ser um acessório específico para cabelos afros, foi usado como um símbolo político-histórico e pelo Movimento “Black is Beautiful”, cujo objetivo era desconstruir a noção de beleza imposta pela sociedade e fazer oposição à opressão racial. Através desse elemento, trazemos mais força ao conceito que desenvolvemos para a marca.
Com o intuito de melhorar a comunicação da marca e reforçar seu conceito, foi criado o slogan: Get inspired, every time.
Além disso, uma pattern foi desenvolvida a partir de formas que remetem ao cabelo cacheado/crespo para servir como elemento de apoio em toda Identidade Visual. Ela foi composta por formas onduladas e circulares que dão ideia de movimento, leveza e diversão.
As cores foram cuidadosamente escolhidas para que um contraste forte tornasse essa marca memorável e com alto impacto nas mais diversas aplicações.
O Preto trouxe força, autenticidade, sofisticação e estilo. Elementos básicos da personalidade da marca. Já o Rosê remete ao amor, felicidade, satisfação, romantismo, charme, brincadeira, leveza e feminilidade. É a cor das emoções, dos afetos, da compreensão, do companheirismo e do romance. Representa os sentimentos ligados ao coração, como o amor verdadeiro.
Dessa forma, nasce a VIZ. Uma marca Autêntica, Forte, Romântica e Moderna.
Criada para mulheres Inspiradas e Inspiradoras.
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EN
VIZ is a brand for authentic and fun women, who like change and celebrating life and their individualities.
Its main product is synthetic and human hair extensions and accessories for afro hair. Initially, the products will be sold online to the American public, with the possibility of worldwide expansion. The target audience is black women aged 18 to 45, who want to feel empowered and fulfilled through beauty and well-being.
Its main product is synthetic and human hair extensions and accessories for afro hair. Initially, the products will be sold online to the American public, with the possibility of worldwide expansion. The target audience is black women aged 18 to 45, who want to feel empowered and fulfilled through beauty and well-being.
Based on this idea, a symbol was created with the combination of black power hair and a pick comb. Black power highlights the multiplicity of beauty in afro hair and was illustrated by a black woman, with all her authenticity, looking forward, demonstrating encouragement and a vision of a prosperous future for the brand.
The pick comb, in addition to being a specific accessory for afro hair, was used as a political-historical symbol and by the “Black is Beautiful” Movement, whose objective was to deconstruct the notion of beauty imposed by society and oppose racial oppression. Through this element, we bring more strength to the concept we developed for the brand.
In order to improve the brand's communication and reinforce its concept, the slogan was created: Get inspired, every time.
A pattern was developed based on shapes that refer to curly/kinky hair to serve as a supporting element throughout the Visual Identity. It was composed of wavy and circular shapes that give the idea of movement, lightness and fun.
The colors were carefully chosen so that a strong contrast made this brand memorable and with high impact in the most diverse applications.
Black brought strength, authenticity, sophistication and style. Basic elements of brand personality. The rosê color refers to love, happiness, satisfaction, romanticism, charm, playfulness, lightness and femininity. It is the color of emotions, affection, understanding, companionship and romance. It represents feelings linked to the heart, such as true love.
Thus, VIZ was born. An Authentic, Strong, Romantic and Modern brand.
In order to improve the brand's communication and reinforce its concept, the slogan was created: Get inspired, every time.
A pattern was developed based on shapes that refer to curly/kinky hair to serve as a supporting element throughout the Visual Identity. It was composed of wavy and circular shapes that give the idea of movement, lightness and fun.
The colors were carefully chosen so that a strong contrast made this brand memorable and with high impact in the most diverse applications.
Black brought strength, authenticity, sophistication and style. Basic elements of brand personality. The rosê color refers to love, happiness, satisfaction, romanticism, charm, playfulness, lightness and femininity. It is the color of emotions, affection, understanding, companionship and romance. It represents feelings linked to the heart, such as true love.
Thus, VIZ was born. An Authentic, Strong, Romantic and Modern brand.
Created for Inspired and Inspiring women.
Follow Me: @salgado.felipe
Client: VIZ Hair | Service: Visual Identity | Year: 2023 | Brand Designer: Felipe Salgado
Would you like a similar project?
Contact me → felipesalg@gmail.com
Follow me → @salgado.felipe
Website → www.felipesalgado.com.br
Contact me → felipesalg@gmail.com
Follow me → @salgado.felipe
Website → www.felipesalgado.com.br
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