Uncomplicating the Complex
Patient and HCP mechanism of disease videos for PNH (Hematology)
Creative brief: Have one of the leading minds in PNH help make the disease more understandable to patients and HCPs.
Creative challenge: PNH expert Dr. Anita Hill is in the UK amidst a global pandemic and lockdown.
Creative solution: Let's animate her.
Additional creative credits include:
Shweta Immel
Jeremy Weichsel
Hagop Kaneboughazian
Teri Gannarelli
