Even quick and initial concept sketches can unlock a product's potential when presented to decision-makers. This can be achieved by suggesting character and story elements and by applying materials and functional specifications.
These sketches pertain to secondary features of the main product—hanging toys designed for a baby play area. I was tasked with bringing to life the concept of versatile hanging toys that can serve their purpose both when suspended and when placed on the play mat in front of the baby. Although they are secondary in nature and did not require a long ideation process, they have the potential to add an extra layer of appeal to the entire presentation.
