‘Newton lessen’ provides Science & Technology lessons and teaching materials for to primary schools in the Netherlands. I got asked to design the visual identity and make various branding materials.
The brand's name, 'Newton Lessen,' pays tribute to Sir Isaac Newton, a famous scientist, astronomer and mathematician renowned for his many and important discoveries. Since Newton's work is vast and varied, I came up with the idea that Newton can’t be captured into a single symbol. Therefore I designed a dynamic and playful logo made up of four symbols, each representing something Newton discovered. F.e. an apple that symbolises the Laws of Gravity, a prism for his thoughts about the refraction of light, mathematical symbols representing calculus and the famous Newtonian telescope.
The brand's name, 'Newton Lessen,' pays tribute to Sir Isaac Newton, a famous scientist, astronomer and mathematician renowned for his many and important discoveries. Since Newton's work is vast and varied, I came up with the idea that Newton can’t be captured into a single symbol. Therefore I designed a dynamic and playful logo made up of four symbols, each representing something Newton discovered. F.e. an apple that symbolises the Laws of Gravity, a prism for his thoughts about the refraction of light, mathematical symbols representing calculus and the famous Newtonian telescope.
Skills — Branding, Digital Design
Client — Newton lessen
Year — 2022
Client — Newton lessen
Year — 2022
