The Irinox recipe to maintaining a leading market position relies on constant investment in innovation and on total dedication to offering best performance and top quality together with the best level of service. A large part of Irinox’s success is due to the experience users have with its products, which are instantly recognisable thanks to a strong visual brand identity. It is precisely around this crucial and very delicate area that Studio Volpi was asked to step in, with a complete re-design of the entire product range, not only to modernise its looks, but also to further elevate user experience through an enhanced and modernised user interface. Finally, the Studio was also asked to design the matching Irinox official booth at Milan’s international 2019 “Host” fair.