Studio Volpi’s team started off by spending some time with the client at their headquarters, working together at identifying the brands’ defining elements, which would then need to be translated into a physical shape. At the same time we researched and benchmarked the leading trends in the industry, in order to produce updated style guidelines for the product’s evolution.
The team came up with several interesting concepts, with equally inspiring names: Incline, Dynamic, Frame, Intersection… which interpreted the brand’s personality as customer-oriented, fast-moving but also rigorous and open-minded. In particular, Dynamic’s stood out for it gave the impression the entire cabinet was leaning forward towards the customers, with a distinctive, wide moulding wrapping it. The moulding started from the hind legs of the cabinet and went up, at an angle, on the sides and round the front.
