Studio Volpi’s team focussed on giving the product a distinctive, unmistakably Recaro look. If “good design is good business”, “ingenious design is Recaro’s business”: this is one of the company’s distinctive traits when it comes to the visual impact of its products. Every effort was put in to make every detail of Recaro’s new child car seat look and feel clever, well-thought out and elegantly serving its technical purposes. Also, the efficient functionality and premium quality of the product immediately stands out at first glance. Of course, aesthetics did play an important role in the design phase, as well as ergonomics, which had to convey a sense of visual and sensory comfort.