Apple Vision Pro
I'm thrilled to showcase my work for Apple Vision Pro Spatial XR Headset. I visualized what an image campaign by Apple would look like.
A lot of research was done to ensure these images accurately portray Apple's minimalist design aesthetic..
In this project, I implored two art directions, each one specifically designed to convey to the viewers, different viewing experiences.
Explore! See what I mean!
Art Direction
Every shot was intentionally lit to ensure the Vision Pro Headset was the main focus, by accentuating it's curves and reflective surfaces.
The CGI model, a Caucasian male subject, sunflower-blonde hair, slightly freckled face. with a buzz-cut. was developed to show Apple's wide representation of diversity in their advertising.
As seen above, the blue lit scenes were meant to invite the viewer to look deep within the images to see details that would have otherwise been forgone.
The opposite was the case for the studio-lit scenes, whereas the lighting was designed to help the viewer appreciate the image as a whole rather than deconstructing it into details.
