.Publimax
.Brand: Euphoria
It is a brand of alfajores from the jungle area of Iguazú Argentina, where the best of pastries are enhanced with unique recipes that remain in the mouths of their consumers: “Transported to a state of euphoria.” The area is impressive for its jaguar sightings and its natural landscapes, waterfall, jungle and starry sky.
The brand is designed from a serif typography with wavy variations evoking the water element of waterfalls as well as the construction of an image with the euphoric concept of the wildness of the jaguar in space, as well as the visual accompaniment of the flag symbol constructed starting from the initial of the logo, to generate a responsive visual universe scalable in any circumstance, to coherently weave the construction of the Euphoria brand.
Branding / Euphoria / 2023
