The Laws of Enbrel
Enbrel HCP Campaign (Rheumatology)
Creative Brief: Reinvigorate the cornerstone treatment for rheumatoid arthritis.
Creative Challenge: In a saturated market, 20+ year old Enbrel was far from different, and playing it safe was loosing them marketshare.
Creative Solution: When you're the OG treatment that has changed the way an entire disease is managed—you make the laws. Laws that are as universal as... Newton's.