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After completing a series of weekly briefs, this portfolio was created. It documents the drafting process of each design with feedback given and the final outcomes of each brief.
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DESIGNING A FACE ICON
Using Adobe Illustrator, a face icon was developed that was easily recognisable as the designer. The icon was to match the example provided. The strokes were to remain consistent throughout the whole design and a coloured background was selected to reflect the designer.
After receiving feedback to adjust the line work in several ways, a more resolved and detailed icon was created.
The Paintbrush tool and Curvature tool were some of the tools utilised to create the face icon.
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LOGO FOR WAVE
An entrepreneur from New Zealand was seeking a logo for their brand new app that aims to connect local music artists to a larger audience. The app is called 'WAVE' and the client wished that it was loosely inspired by Australian landscapes and plants. Using the images below as a guide, a logo that had an icon accompanied with text was produced in Adobe Illustrator.
To produce a logo that incorporated Australian landscapes, I was inspired by the ocean and the natural movement from its waves.
To create the logo I mainly used the Paintbrush tool and the Curvature tool.
Initial concern for the logo was the legibility. With some consideration after receiving feedback, I decided to change the font to make it more readable as well as the stroke weight.
The final design intertwines the shape of a mouth when singing and the shore line of waves on the beach.
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EVENT POSTER
A local furniture design business called Hello Furniture Co. was seeking a poster to advertise their upcoming open studio event. They had provided a poster from Pinterest as a reference photo and wished that the posted replicated the layout as closely as possible. This included, the font, text position and images. The poster had to replace the little person illustration with a new image that the designer had copyright for.
The reference image is as follows: sourced from Learning @ Griffith
Using text that was provided by the client, the following A5 poster was developed in Indesign.
Suggestions for my final design were to adjust the hierarchy of information on the poster and to make the dog icon more detailed.
After experimenting with tools in Indesign, I was able to link an Illustrator file of the dog graphic into the Indesign file, as seen above. This allowed me to edit the dog image in Illustrator and it would update in Indesign.
This was an excellent tool as I found I worked better in Illustrator and I used this feature in my future designs.
EVENT POSTER FINAL
Photos used:
Hutsch, S. (2019). Yellow Building. Unsplash. https://unsplash.com/photos/lOuPTwmlVOg
Iccup. (2020). Sky background. Unsplash. https://unsplash.com/photos/xNtwmcRP-gw
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PROTEST POSTER
This poster brief encouraged students to design a protest poster that communicated a topical issue that was important to them. The design had to be explicit and portray an obvious message and be produced in Indesign. After the design process, the students experimented with printing their poster in a large format printer.
As the draft was more about the printing process, I designed a rough outline of what I wanted my final outcome to look like.
Photo used:
Valderrama, C. (2018). Green ocean photo. Unsplash. https://unsplash.com/photos/Z8FyQJdaCMs
Feedback given suggested changing the lettering to make it more realistic and adjust the way the ocean background was incorporated. After learning about the large format printer and making adjustments to the design, the poster effectively speaks about the current issue of rising sea levels.
For the final poster, I designed the graphic in Illustrator and linked it into my Indesign file. I also used Photoshop and the Background Eraser tool shown above. This allowed me to create a wave image that could overlap the text in my poster.
PROTEST POSTER FINAL
Photo used:
Scrimshaw, S. (2017). Beach Shoreline. Unsplash. https://unsplash.com/photos/fkS-me35j7I
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COMPOSITE IMAGE
In week 5, the task was to combine two images to make a surreal composite image. Using a given image library, a background and hero image had to be combined using tools in Photoshop.
The two photos used to create a composite image are below.
Photos used:
Borba, J. (2019). Man sitting on grey sofa. Unsplash. https://unsplash.com/photos/dJzJkNdp9wc
Vanyi, D. (2017). Two people wearing horse heads. Unsplash. https://unsplash.com/photos/5Fxuo7x-eyg
The above images show the use of the Drop Shadows and Mask Layers in Photoshop.
After using these tools and combining the two photos, a draft composite image was developed.
COMPOSITE IMAGE DRAFT
I received feedback to change the layout into a landscape image and continue working on the shadows to make them more believable.
COMPOSITE IMAGE FINAL
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Multipage Layout
For the multipage layout task, the Australian government wanted to redesign 'The Gender Pay Gap by Age Group, June 2022' document to increase the readability of it in hopes of it reaching a wider audience. Using the Indesign grid and the image library provided, a two-page document that summarised the information and increased the visual appeal was designed.
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C H A T G P T
For this brief, Chat GPT was used to summarise the Gender Pay Gap document. Using this summary, I compiled a list of key points and added them to the new design.
I found that Chat GPT was a very useful and efficient tool to use to shrink the text to make it easier to read and helped me formulate my own take away points.
MULTIPAGE LAYOUT DRAFT
Further drafting included reducing the amount of fonts and text sizes that were included in the document.
MULTIPAGE LAYOUT FINAL
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PRODUCT PHOTOGRAPHY
A perfume company was seeking a photo library for a new scent they were releasing. This company is known for their unusual scents and were
often inspired by everyday objects. As the company had not
specified what scent they were releasing, the photographer had the freedom
to collect any three items from a supermarket that don't usually go together.
For a draft submission, at least three photos in a light tent and three staged photos were to be provided and edited in Photoshop.
After collecting three items, the first
edition of the image library was developed.
With some reflection, I decided to change
one item and retake all the photos. The new images are as follows.
For a final submission, I chose to submit two light tent images and two staged images. I wanted to edit them to reflect the scent of 'mint' so I aimed for a brighter and fresher feel for the photos.
In Photoshop I used a wide variety of tools to edit my images. As seen above, some of the tools included, the Dodge tool as well as editing the Colour Balance, Exposure and Saturation of the images.
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FINAL IMAGE LIBRARY
