ARTISTIC AR PACKSHOT
Barilla asked us to create an engaging and immersive augmented reality (AR) experience for the launch of Barilla's new type of pasta - with bronze drawing - showcasing the variety and roughness of their products.
Our team developed a captivating 3D motion graphic animation in AR. By framing the new packaging using a smartphone, users could unlock a magical dance of different pasta shapes, bringing the packaging to life.
The AR animation showcased various pasta varieties, each pasta shape performed graceful movements, highlighting its unique characteristics and versatility.
The immersive nature of the experience allows users to appreciate the beauty and diversity of Barilla's pasta range while leaving them with a strong desire to enjoy a delicious pasta dish.
Client: Omnicom for Barilla
Creative director: Tai Yuh Kuo
Executive producer: Manolo Turri
Art direction: Marilisa Besana
3D artist: Marilisa Besana, Valerio Bosi
Houdini artist, redshift materials support: Federico Bergamaschi
Making of 3D
Style frame
Alternative shot
Storyboard
THANKS!
