Lei Zhang's profile

What is your wildest dream?

The purpose of the project is to create an identity, a set of the stationary, a portrait and a style guide for the organization I chose. I chose an art book store called the Newsstand. It is found in New York City. The founders turned a normal wall hole newsstand in the subway station into an art book store selling photo books, zines, records and postcards. My concept of designing was inspired by the idea of transforming the space. A mysterious space that welcomes you to explore the world of unknown.

The poster is a foldable double-sided poster. When it is folded, it is a little booklet of my wild dreams.
What is your wildest dream?
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What is your wildest dream?

A foldable double-sided poster designed for the Newsstand project.

Published: