Halton Housing Trust wanted to launch a new service to help older residents stay in their own homes by having the care and support they need. Working with the existing team we used the proven Smartology process and held a workshop to arrive at a suitable name and get buy in from the team every step of the way. Once we had arrived at a suitable name, Amethyst Living, we created a new identity and style for the new service and this style was taken across brochures, case studies and banners stands.
