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KMT SILKS Onam Campaign

Client: KMT SILKS
Year: 2023
Services: Onam Campaign

'Chingam Vibes,' the Onam campaign we curated for our esteemed client, KMT Silks, celebrates the rich heritage of Kerala while adding an exciting twist. Our approach was to blend tradition and current trends, resulting in a campaign that resonates with people of all generations.
What sets 'Chingam Vibes' apart is our innovative use of visually stunning illustrations using a vibrant colour palette carefully curated to convey the essence of Onam. The unit name 'Chingam Vibes' effectively blends heritage and current trends by combining the word 'Chingam,' representing Onam, with the youth's widely used slang 'Vibes'.



KMT SILKS Onam Campaign
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