Launch of Güitig Limonada
A drink created by and for the #GüitigLovers community
Silver Effie - Marketing Innovation Solutions | Effie Shortlist - Engaged Community
Güitig Lemonade is so much more than just Güitig with Lemon.
Güitig is a brand that reaches deep into the hearts of Ecuadorians.
To do justice to its name and the delicious ritual of its followers of mixing
it with lemon, several pieces were developed that included branding, photography, animation and video applications to portray in a fun and refreshing way the spirit of the new product of the Güitig family.
